Hey there, passionate creator! My name is Denisa Pâslaru, Brand Storyteller.
So happy to see you around here. As a fellow entrepreneur, I know there’s a lot on your plate.
That’s why I created The Magnetic Brand Blueprint method.
I’m on a mission to help you achieve brand clarity, share your message with confidence while you connect with your ideal audience on a human level, and convert better leads.
Grab a seat. We have a lot to talk about! … Oh! Silly of me not to ask! Would you like some wine? So here’s how I got into this…
Before going full-time as a creative entrepreneur, I always searched for the best story I could tell. The search led me to be part of many wonderful companies, be them tele-comm., creative marketplaces, health NGOs, tech startups, or my own two lifestyle blogs.
A few years down that path, I decided to become a professional brand storyteller. To have a creative business where I could welcome people & listen to their stories. The first two iterations were about portrait photography & graphic design. Then came the lifestyle brand aimed at young people living with Multiple Sclerosis and years of advocacy.
Together with the ease of putting emotions on paper, all these got distilled into brand building, using words, visuals and imagery to storytell the narratives we all have within ourselves. Especially for purpose-driven entrepreneurs.
Because this story is not just about me. It’s about how I can help you connect your business to the right people.
You may think a brand must be constructed artificially. Yet the process is quite organic. And relational. Only the final step is transactional, and that’s what we all know as a sale. But way before we exchange hands for money, it all starts with two characters and a story. And it continues with another, resulting in... wait for it... Yet many other stories.
The first one is your origin story. The second one is your client’s, and the ones that come next are the stories that clients will tell about their experience with you. All these stories come from building a solid brand foundation.
I’ve always seen the stories within people and their business ideas. And as my career went into Communication & Marketing, that followed the organic process of becoming a strategic brand storyteller: seeing the story within passionate creators, what their purpose it, filtering through strategy, and storytelling it via content & visuals.
I’ve always been a storyteller, always wanted to make a living out of it. The dream still is to grow a business and a life around what I love to do best: tell stories that connect people. That drive never left me, and in less than 6 years I became a certified brand strategist and storyteller, ready to help you connect your business with its audience.
I want to help you build a solid brand foundation that guides your purpose and goals, as well as a compelling story that translates it all to the right people, and helps you connect your offering to the ones that can most benefit from it.
You need a roadmap. And that’s where brand strategy comes in. We’ll outline the essential things you need to have in place in order to grow your business. That’s why I started OSCAR & SMART.
So you can let go of all the generic messaging and low-conversion marketing campaigns, grow a meaningful business and attract people to your purpose. All you need is a strategic approach that helps you connect.