About Starting a Business & Feeling the Pull

Entrepreneurship can be such a pompous term for simply saying you're building a business around an idea that helps people solve a specific problem.

See what I mean? Waaay too long of an explanation! And so, the term entrepreneurship is more largely used. Yet the explanation remains: you are looking to build something that helps people.

Of course, it has to make money in order to be profitable. It’s a business afterall, and businesses are defined by exchanging value for money. Yet the core purpose of having a business is to be of service.

Through using your skills and expertise, you are finding new ways to help people get from point A to point B when facing a specific problem in their life.

Do not be mislead! You are not the Hero in this story. They are! You are the guide that leads them to a transformation, to a future version of themselves that is better than the one they started with before they found you.

And this goes for both a service-based business, ad well as for one that offers a product. Either of the two models are presenting their audiences with a solution, be it tangible or intangible.

What matters here is the bottom-line effect. Does it solve the problem? That, in a nutshell, is the explanation of having a business. Idea, transformation and service. And the pull towards that can be strong. Very strong!

Cheers!